PHILOSOPHY
Amin Modad served as Liberia’s first representative to the World Trade Organization and coordinated the development of several of Liberia’s trade and investment related policies. Coming from such background, he believes that Liberia’s comparative advantage lies in its human capital and natural resources. Thus, sustainable economic growth rests on developing the capacities and wellbeing of ordinary Liberians and how Liberia trades its natural resources. The historical economic models that centered on exporting unprocessed resources have not worked; Liberian entrepreneurship and dominance in critical growth sectors such as construction, hospitality, agriculture, and agro-processing are essential for peace and sustainable growth.
CORE VALUES
Integrity:
Legitimacy is about acceptability; acceptability is about relevance, and relevance is about meeting desired needs in ways that do not compromise moral principles. AFC devotes itself to maintaining integrity and the highest ethical
standards particularly as it relates to financial management, transparency, customer satisfaction, and shareholder (s) value. We remain resolute on our obligation to provide the highest level of quality products at fair and market competitive prices while ensuring growth and profitability.
Dedication to Customers:
Consumers are the real customers of the company. The Company commits itself to meeting the needs of consumers by making sure
that quality products are always available, accessible, and as
much as possible, affordable.
Teamwork:
As and institution, we believe that the individual commitment
to our common goals is what makes our team, the company, and
the society work. We commit ourselves to working together
continuously in the pursuit of our corporate goals and objectives.
MISSION
To lead Liberia’s economic development through profitable and sustainable business projects that improve the quality of life of the people.
At the core of this mission are our customers and staff. Our staff are trained to think and act as they are shareholders, and our customers are the reasons we exist.
Employee Growth:
Our people are the most valuable assets of our company; without them, the we can neither pursue our mission nor achieve our goals. AFC commits to a sustained human resource development program in the mutual interest of the corporation, employees, and state.
Corporate Social Responsibility:
We are mindful that we exist in communities and are integral part of the broader Liberian society. An aspect of our primary responsibility to tour people is to be socially responsible by supporting various communities and national endeavors to the extent that our resources permit.
Growth and Profitability:
Although owned by the government, on behalf of the people of Liberia, we pursue a private sector orientation. As such, our bottom line is to make profit. Accordingly, all of our policies, processes, programs, projects and activities are committed to optimizing service and maximizing profit.